Our team
We never lose sight of the fact that research is all about people. We seek to attract, develop and retain some of the very best people in the research industry. People with an abiding interest in understanding other people. Not simply understanding research participants, but our clients, colleagues and key suppliers too. We operate from a vibrant and lively regional base that acts as the hub for an expanding virtual network of research professionals across the UK.
David Jones
BA CMRS FIDM DipM
Managing Director
Project lead, discussion and topic guide origination, survey scripting, moderation, interviewing, debrief presentation and reporting
•Founder & MD of Habit5 Limited
•Certified Member of the Market Research Society (CMRS)
•Fellow of the Institute of Direct Marketing (FIDM)
•Chartered Marketer (CIM Diploma)
•Over 15 years in director-level Planning and Strategy roles at leading communications agencies
•10 years in senior client side roles in personal banking, including: involvement in the launch of multi-service current accounts (Vector, Orchard and Meridian) some of the first hybrid products ever in the UK and being Head of Communications at first direct for five years’
•Experienced marketing strategist, qualitative moderator and data interpreter
•Has led research and consulting projects for: HSBC, Visa,
Profile Pensions, iGO4 insurance, Bibby Financial Services, Mercedes-Benz, Interflora, Benenden Healthcare, Gateley PLC, Cooper Parry, The Woodland Trust and many others.
Andy Prodger
Research Manager
Project management, data analysis, participant recruitment and briefing, data management and fieldwork liaison
•A highly experienced sales and marketing professional
•An effective written and verbal communicator
•He enjoys and understands the importance of providing a
high level of client service
•He looks after our relationships with Access Panel Owners and other key suppliers and partners
•He has considerable experience and expertise in sourcing and handling data and is our Data Protection Officer
•Has recently successfully worked on research projects for: Mercedes-Benz, Interflora, Visit Lincoln, Mayflower 400, Bibby Financial Services, Perrys, the Woodland Trust, Lincolnshire Co-op, Profile Pensions, Gateley Plc and the Lincolnshire Police and Crime Commissioner.
Adam Peacock BA
Associate Research Analyst
Desk research review, sample design, analysis and interpretation, debrief presentation origination and report writing
•Very experienced desk researcher – highly skilled in identifying secondary data sources to contextualise research findings or integrate into reports
•Over 11 years as Economic Research Officer at Lincolnshire County Council
•Runs the Lincolnshire Quarterly Economic Survey for the Lincolnshire Chamber of Commerce
•Has recently produced the latest ‘State of the Economy’ report for the Greater Lincolnshire Local Enterprise Partnership (GLLEP)
•Has worked on desk research, sample structure, analysis and reporting for many of our clients, including: Profile Pensions, Thera Trust, Lincolnshire Co-op, the Lincolnshire Police & Crime Commissioner and IEMA.
Lisa Beal BA PGCE
Research Consultant
Qualitative moderation and depth interviewing
•MRS trained qualitative research interviewer
•Expert in getting strong contributions and insights from participants of all ages from 8 to 88!
•Experience in online co-creation and online diary studies
•Co-Director of Habit5
•Has worked on Habit5 research projects for:
iGO4 insurance, the Woodland Trust, Sykes Cottages, Lincolnshire Co-op, and many more
•BA Hons in History from University of York
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Sophie Fox
Head of Research
Project management, survey scripting and build, discussion and topic guide origination, qualitative moderation and interviewing, interpretation, debrief presentation and reporting
•Sophie brings over ten years of experience in market research, spanning higher education, retail, FMCG, food, and beauty.
•BSc in Psychology and an MSc in Marketing
•Has held insight roles at the University of Nottingham Students’ Union and Tesco before moving into a commercial role at Bakkavor.
•Spent four years leading R&D Consumer Panels for the No7 Beauty Company across the UK and North America.
•Since joining Habit5, has worked on primary research projects for FSB, the LGA and NICEIC, alongside segment persona development for Leeds University Business School, Lincolnshire and Nottinghamshire Air Ambulance and the PCC for Lincolnshire nce‑led impact.
