•Brand definition
•Proposition building
•Co-creation
•Proposition testing
•Concept development research
•Concept testing
•Customer or segment persona or profile creation
Designing the research study
We help keep the focus on what matters most
By establishing…
•What’s a priority
•What’s out of scope
•What the context is
•What’s already known
•Where the knowledge gaps are.
We have conducted research to:-
•Measure brand health & performance
•Evaluate Customer Satisfaction
•Qualify the needs of Prospects
•Inform New Product Development
•Size markets and estimate demand
•Define new service propositions
•Segment and profile target audiences
Choosing the right methodology
To maximise actionable insight
The best research end results, come from bringing all of the right ingredients together, at the right time in the right place.
We don’t pre-judge things or force fit a project into any house style or prescribed model.
Within Groups we usually deploy Self-Completion Tasks to gather deeper individual inputs without social mediation.
For Surveys we write and get approved the full Script, thereby minimising the chances of any costly & time-consuming amends at the Build stage.
For Focus Groups and Depths, we originate a very detailed Guide for the researcher to use
Asking the right questions in the best way
Preparing Discussion Guides and Scripts
Survey Design | A cost efficient templated design that can be sole or jointly branded
We can design
co-branded surveys, which we would recommend for your Staff Survey
…Client branded…
…Client branded in an Accessible design format…
…Habit5 branded where Client Brand awareness is being evaluated…
Survey Build
Great functionality and flexible routeing
We use a leading survey research survey platform which supports the use of:
- Multiple question types including image and text A/B splits
- Answer option randomisation to combat order effect
- Answer validation
- Advanced routeing and branching rules
- Quota monitoring
- Quality checking
Recruiting participants
Sourcing, screening and informed consent
We can efficiently source contact data to recruit research participants’ from, drafting invitation emails and text messages as required, or working from existing customer data held by the Client, whether this is provided directly to us or not.
We qualify, or screen, all potential research participants to ensure that they meet all of the relevant criteria being set for the research sample, applying any quotas or ceilings as necessary.
Optimising channel mix
•We work closely with our Clients to ensure that research participants are recruited as cost efficiently as possible, without in any way compromising on the quality or representativeness of the research study
•We can define, design, deploy and manage participant recruitment, using:
•Face-to-face CAPI
•Email invitations
•SMS invitations
•Social media posts both organic and PPC
•Links within PR coverage
•Third party datasets
•Access Panels
•Customer Panels
Conducting fieldwork
Making sure that everything runs smoothly
As a matter of routine, we ‘Soft Launch’ surveys first, usually to between 50-100 contacts,
to ensure that the survey and data collection is operating exactly as intended. This includes analysing any common dropout points there
may be at certain questions.
We provide Fieldwork Update Reports each week that the survey is live. These updates provide details on
survey performance (e.g. ‘% of Target Sample Size achieved’, etc) and sample composition achieved to date against targets set (e.g. ‘Participation rate by department or location, etc).
We can also provide an email helpdesk at
research@Habit5.co.uk to assist staff with any issues that they may encounter when completing the survey.
Expertise when it matters most
Any research project is only ever as good as the researchers that conduct the fieldwork.
The Habit5 team have all the right skills:-
- The ability to put participants’ quickly at ease
- Care in securing strong contributions from all focus group participants’ not just a vocal minority
- Knowing when to probe further or move on
- Deciding in a split second whether to pursue a new and unexpected line of enquiry or not
- Managing the time devoted to each topic
- Handling and introducing stimulus with ease
- Avoiding ‘leading’ participants or otherwise influencing them
- Moving easily between plenary discussions, brainstorms and
self-completion tasks
Using stimulus
Highly qualified and motivated professionals
A/B Split for two propositions each featuring: heading, product feature bullet points and supporting imagery
- followed by 10 point Likert rating scale.
Four way routeing split with Headline/Call to Action, intro paragraph, membership features, supporting imagery - followed by 5 point
Likert rating scale.
Four mood videos depicting different creative directions for the brand. The sequence they were presented in was rotated across eight focus groups.
That does justice to propositions & creative solutions
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